Helping Technology companies create a culture where their teams can thRive

The human beings in your company are the key to your success. Create an environment where they can win, and watch your business flourish. 

We believe that being human is the superpower that unlocks innovation in teams.

how we work



We understand that each company is unique and will need to craft a culture that works within its uniqueness. We build direct and personal relationships with clients to achieve the best results.



Starting or scaling a company can feel relentless, with a million things to do. We help you and your team to achieve creative calm amidst the chaos, to create the space for innovation.


Coaching Mindset

With years of experience in building culture and coaching leaders, we see it as our role to share our expertise and offer support and advice; but also to listen and continue learning.

Who we work with


Emerging startups who are excited to build a purposeful and sustainable company.


Established startups who are ready to scale and want a culture that will scale with them.


Larger companies who want to create to a more of a startup vibe, and start to innovate.




Building a company is hard. We help you build a clear People roadmap for your business, whilst also supporting you with leadership challenges along the way. We specialise in culture, change strategy, leadership and branding. 



Our goal is to help you unlock your authentic leadership energy, whether you are leading others yet or not. We work with you to define your goals and support you to operate in a way that helps you perform at your best and increases retention.



We work with leadership teams of all sizes and shapes, to design and deliver workshops and other forms of learning on; resilience, building psychological safety, creating a culture of innovation, managing others, hiring and raising self awareness. 

Why it matters

will resign
Millennials will quit their job in the next two years
outside comfort zone
Humans do our best work just outside of our comfort zone
more likely to stay
more likely to stay in a job when we are working with friends

Ruth shares her insight and practical advice for delivering cultural change in demanding situations with extraordinary energy and enthusiasm - her natural charisma and warmth are obvious, even in virtual workshop settings.

Lead  Codebase

Ruth worked with us at a time when we needed to get the right structure within our People team to grow our business. Her involvement and advice was invaluable in us drilling down into what we needed and making the right hire.

CEO Huckletree

Ruth has been key to us establishing an effective People and Talent strategy and developing a culture that set us up for the long term. She’s deeply experienced, emotionally intelligent, engaging, and fun - a delight to work with.

CEO M3ter

our story

We exist to help humans be more human and build sustainable companies. 

read more

Hi, I'm Ruth Penfold-Brown.

As a People and Talent expert for over two decades and Chief People Officer, I’ve built and rebuilt teams and cultures for companies like Shazam, Onfido and bp Launchpad. I’ve also built and rebuilt myself in the process.

I’ve experienced the chaos of rapid growth first hand, and developed leadership tools and frameworks that support you to build human centric, vibrant cultures that scale. 

our values


Taking the risky choice to unleash our creativity without fear of what others might think.


Treating all beings with love and seeing the inherent value in each and every human. 


Forbidding doubt from holding us back from being the truest expression of ourselves.


Creating an atmosphere that fosters a sense of belonging in ourselves and each other.

Contact us

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